Creative Direction and execution of my own CPG company Wild Remedies.
Included personal execution and management of:
Logo development | Formulation and packaging | Custom Illustration | Site design and implementation | Content Creation + promotion | Social media curation and management | Advertising / email promotion | Product photography | Video development | Copywriting | Affiliate marketing | Sales | Tradeshows
Included personal execution and management of:
Logo development | Formulation and packaging | Custom Illustration | Site design and implementation | Content Creation + promotion | Social media curation and management | Advertising / email promotion | Product photography | Video development | Copywriting | Affiliate marketing | Sales | Tradeshows
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/eb7d0789-7857-4503-98bf-68926c673ce4_rw_1920.jpg?h=65ab2763d38759d58cd932e89fbbacaa)
My innovative packaging and unique formulations not only secured a spot on the shelves of Whole Foods, but also earned us the distinction of being a Top-10 Finalist for the BC Food and Beverage Product of the Year Award in our inaugural year of launching this collection.
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/4efff0e3-0365-4892-bdb8-2f21970b969e_rw_1920.jpg?h=983db01e0dbd0f5c5b53455935325a0d)
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/46c438ef-2bf0-4558-8c1f-ae945d627bd2_rw_1920.jpg?h=fbe906f8f54c18d9299c325409596f72)
Our website was a fantastic example of the brand as a whole, and what we aimed to offer our community.
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/19de7a80-58b2-46ca-91f4-dd980d32d817_rw_1920.jpg?h=196d509c62fbbec91f4a1a03ec82c220)
A look into some fun product shoots as we navigated into the mystical realms of the brand.
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/ebbeb016-f78d-4a50-aa48-30ba2e3f35cc_rw_1920.jpg?h=cccf31e5ce1509216974058f29c1b3d0)
We SLAYED our content - a look at our Instagram
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/367f9e47-9cdd-4c5f-ac21-12db31af3462_rw_1200.jpg?h=4c23128f51d0c5144e5ce77b42ba0af7)
And some favourite UGC
A peek into our Book Of Potions lead magnet which generated hundreds of email signups
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/9afab6fe-358e-4d9c-9385-a3f5f5dd9157_rw_1920.jpg?h=2e535ebcca06d43e464870b882c7cfec)
A glimps into our email campaigns
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/f2fd5cc5-9cb2-42b7-ada9-114ea2670a0d_rw_1920.jpg?h=1f7455c19fdda7574b53155ba9b019e2)