I worked with The Shift Network as their Creative Director for a little over two years (2020 - 2022).
I supported Shift with transforming their brand from what you see on the left, to what you see on the right.
I supported Shift with transforming their brand from what you see on the left, to what you see on the right.
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/90b1ab74-3ccf-4c5e-a23a-6edbb4b1cfe1_rw_1920.jpg?h=6db360ae6954c6f382cf354783bb369c)
This page is one of our last collaborative efforts to greatly improve the company's overall user experience, while keeping the integrity of the new visual identity I introduced.
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/3400c43f-0cda-4e29-bfd4-e5e7b8915042_rw_1920.jpg?h=97c200ec8740b487974330b01914e020)
A central area of focus for me during my time with Shift, was moving the company toward a sustainable course launch system that included page templates that not only appeared beautiful, but were functional, and also time and resource-saving for the whole company.
These were some of our last collaborative iterations.
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/752c9a04-c39d-4696-a1b3-629623cc9d02_rw_1920.jpg?h=433d889b88d89add02c477d836f494d8)
I redesigned the company's logo, and collaborated to bring it to life.
So many courses, products, events, and festivals were touched during my time with Shift - supporting this video piece for the Film Festival was a highlight.
I was fortunate to play a part in the evolution of the Shift App. From levelling up the overall brand to supporting the UI/UX team.
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/2d1c22f6-3709-456b-ac6a-783d389c21d8_rw_1920.jpg?h=f525a6e24b6825cff11730bf732c593a)
![](https://cdn.myportfolio.com/bb47007699985dfb0d0ae0e140770126/3786fbd3-f032-4a13-af82-46346fd743ba_rw_1920.jpg?h=b28096156513a9e7e49a2a864ef1b38a)